It’s been a while since we have posted anything on our blog, mainly because we have been sooooooo busy!
Between travelling overseas to South Africa to visit relatives, travelling interstate to roll out negotiation, sales, customer service, communication and coaching workshops; and designing and implementing training programs for our customers, the good old blog just didn’t make it across the line as a key priority.
This is about to change, and one of the main reasons is Simon Sinek’s Golden Circle model. For those of you who are unfamiliar with Simon Sinek – here is a link to his Wikipedia page – http://en.wikipedia.org/wiki/Simon_Sinek.
The Golden Circle model focuses on three questions and the way in which those three questions are communicated. The three questions are simply Why? How? and What? Sinek makes some excellent points in his video, which is posted below for your viewing pleasure. Sinek states that every person and company knows 100% “What” they do, most know “How” they do what they do, but few know “Why” they do what they do. When companies communicate, they tend to communicate with the “What” first, the “How” next and finally with a meager attempt at their “Why”.
Sinek makes a compelling argument that the most successful companies and leaders communicate differently. Sinek claims that they begin with their Why first, then their How and finally their What. Knowing Why you do what you do and what your core values are and then communicating these elements effectively to your target market or team. Sinek claims that this will draw customers and followers to your organisation or leadership style more effectively than telling them about What you do and How you do it. This aligns the values and beliefs of all parties, so that a shared purpose unites each.
As Sinek puts it:
"People don’t buy what you do. They buy WHY you do it."
So how does this relate to our blog? Well, Mindscape Consulting is an organisation that is committed to excellence. We are driven by a strong motivation to be of service to our clients and aid them in unlocking their organisation’s potential. This blog is just one of the ways in which we can continue to support our client’s journey towards excellence, whilst providing deeper insight in to some of the material we cover in our coaching sessions and workshops.
We partner with our clients and become part of your team; and in the process become an additional resource to your organisation, which you can draw on and rely upon.
We also provide exceptional coaching services and highly effective and engaging workshops.
If that is the type of strategic partner your organisation is looking for, then email or call us.